What I do ...
My core competencies include strategic planning, content management, integrated marketing communications, media strategies, business coaching, project management, and process enhancement. My work is fluid, flexible, and customized for your current needs.
marketing & pr plans
media relations
external communications strategies
Based on customized and organization-specific research, SWOT analyses, Abell's Framework for defining a business, current goals and objectives, and ... perhaps a dream - a roadmap to use throughout the year.
An important PR component that builds and manages authentic relationships with members of online and print media outlets - providing them with information that shapes public perception through earned media coverage.
The heart of a brand and may include emails, brochures, newsletters, blogs, annual reports - online or print - but all valuable branding tools. A one-timer or regularly scheduled, with everything working together.
website design & development
digital profiles & social media
content management
Speaks to your business strategies and branding more than any other tool. It's the hub of all your communications and everything else leads back to it. So it needs to follow current trends, be well-written, and include search engine optimization.
Newer to the marketing mix, the least understood, and the most powerful. Defining what is relevant and what works effectively and placing it at the right time on the right site is the best way to target. Generates leads and saves advertising dollars.
Goal- and objective-oriented, it works very hard, whether in a readable and compelling journalistic format or a playful ad strategy. It includes a reflection of your brand and meaningful calls to action.