What I do ...
I provide consultative support for startups that need immediate expertise without the cost or ramp-up of a full-time hire. My core competencies include AI implementation, adoption of automation tools, content libraries, strategic planning, integrated marketing communications, media strategies, RFP processes, training, and project management.
proposal leadership
media relations
rfp and proposal strategies
I can lead or augment your proposal operations on a part-time or project basis, stepping in as an extension of your sales, marketing, and strategic alliances teams. My goal is to ensure you are always among the finalists for every RFP.
I can build a PR component that manages your authentic relationships with members of online and print media outlets - providing them with information that shapes public perception through earned media coverage for your brand.
I manage RFP, RFI, and finalist presentations from intake to submission. My strengths include developing competitive win strategies that boost win rates and align with your brand. I think of myself as an extension of your team.
ai-enabled proposal operations
strategic storytelling
foundational content
I can help you choose and implement automation tools like Responsive (RFPio) and Loopio, ensuring your well-written, scalable content libraries deliver faster, smarter response cycles for your team. Everyone, from marketing to sales, will be on the same page in delivering responses.
I take great care in aligning proposals and RFP responses with your company or organization's mission and voice, translating complex solutions into compelling narratives that resonate with your prospective clients, including employers, partners, and benefits consultants.
I understand that startups need goal- and objective-oriented content to be consistent across all channels, whether in a readable and compelling journalistic format, a playful ad strategy or an RFP response. I ensure all your foundational content reflects your brand strategy.