Win More.
Work Smarter.
Scale Faster.
My Story
Hello, I’m Terri Poindexter Smith, an executive-level content messaging and marketing consultant specializing in health care, education, and nonprofit communications. My background spans custom publishing, brand marketing, sales enablement, and AI strategy, bringing together creativity, technology, and storytelling.
Now that you’ve arrived at Terri’s Gate, building your brand through strategic, foundational content and modernizing your communications for the AI era are just a few steps away.
RFP & Proposal Leadership
Some of my most rewarding work has been with mental health and health-tech startups navigating post-COVID disruption in employee benefits. These companies needed rapid, thoughtful proposal strategies to meet demand, and I helped them deliver.
Startups often lose revenue managing RFPs without a structured process. Having built proposal systems for leading mental health tech companies, I bring leadership and AI-enabled process design to teams ready to scale.
Core services include:
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Building AI-powered proposal content libraries
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Leading RFP strategy from intake to submission through to finalist presentation
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Serving as a fractional head of proposals
With more than 15 years in proposal operations and content strategy, supporting over $1.3 billion in potential contracts for Spring Health, StayWell (WebMD Ignite), Lyra Health, Journey Health, and Responsive (RFPio), I combine data-driven storytelling with operational precision to help you win more business, without hiring full-time.
Foundational Content & Sales Support
I design marketing frameworks that connect purpose, positioning, and performance. My work (some consulting and some full-time) for Create & Facilitate, Pivot Mode, Davidson-Davie Community College, and Wax Communications demonstrates how clear messaging and content strategy can fuel measurable growth.
For Create & Facilitate, I developed a comprehensive marketing plan, rebranding the organization as a credentialing authority for municipalities and shaping its brand voice, identity, and communication toolkit. With a Master Coaching Credential from the Behavioral Coaching Institute in Geneva, I also serve as a certified facilitator, bridging communication strategy and leadership development.
If you’re ready to strengthen your marketing foundation, accelerate sales conversations, and bring your message to life on the conference circuit or digital stage, let’s talk.